I'm a strategic creative who believes great design solves real business problems. My approach combines cultural insight with data-driven decision making to create brand experiences that resonate authentically with diverse audiences.
My perspective is genuinely multicultural - from a French vineyard to a decade in London's creative scene, now bringing that global experience to North America. This journey taught me that effective branding isn't about translation; it's about cultural understanding.
Over 15 years, I've developed expertise in strategic branding across Europe and North America, working with everyone from boutique vineyards to global tech companies. I believe in leading with strategy, executing with integrity, and always staying curious about what makes different markets tick.
Past and present clients include: Adobe, Target, Grass River, Hawksmoor New-York, Hawksmoor restaurants, Giggling Squid, Brasserie Blanc, White Brasserie company, Saint Design ltd, Château Colin-Madrigal, Vignerons Independants, Louisa Fitch, Grain Creative, etc…