As a Content Strategist & Creative Lead at Adobe, I spearheaded the development of localized content strategies for the French, British, and German markets, ensuring culturally authentic and visually compelling design solutions. Leading a team of 39 designers, including four agencies, I set the creative vision and directed the production of 55,000+ assets, expanding Adobe Express’s impact across EMEA.
With a strategic and data-driven approach, I optimized project workflows, budgets, and resource allocation, implementing an automated tracking system to enhance efficiency and accuracy. My work was grounded in market research and user insights, establishing a continuous feedback loop that informed content decisions and improved audience engagement.
Beyond execution, I focused on team leadership and creative mentorship, recruiting specialized design talent and fostering collaboration across cultures. By developing cultural insights decks and ensuring linguistic precision in key seasonal campaigns, I helped Adobe Express resonate more deeply with its diverse European audience.
Through a balance of strategy, creativity, and operational excellence, I played a key role in scaling content production, refining creative processes, and strengthening Adobe’s presence in EMEA.
In my previous role as Global Content Lead at Adobe, I played a key role in shaping the company's content strategy for the French market by overseeing the development of specialized regional-scale content offerings. Immersed in Adobe's commitment to accessible design, especially on Adobe Express, I ensured precise and high-quality execution of content strategies at scale.
My responsibilities extended to collaborating with global leads and designers, contributing to a well-coordinated effort to maintain high standards of quality and efficiency. Passionate about typography, layout, and graphic design, I visually communicated ideas while staying attuned to style, trends, and the timeless aspects of French content and culture.
As the Global Content Lead, I fostered a collaborative and creative environment, providing constructive feedback that enhanced the team's creative capacity. While managing projects, I led planning and oversaw schedules, ensuring consistent progress of projects, briefs, and content. My role significantly contributed to Adobe's success in the French market, and I am grateful for the valuable experiences and skills gained during my time with Adobe.