Giggling Squid is firmly established as one of the UK’s most popular
Thai restaurant chains with over 40 sites and more on the way.
Injecting a major dose of character into their menus, A boards, takeaways bags
and website design, I was at the heart of Saint Design’s 2019 brief to rejuvenate Giggling Squid’s brand.
Inspired by zoologist Ernst Haeckel’s vintage Victorian drawings,
we commissioned a series of illustrations that seamlessly combine squids
with Thai flowers—classic style with a humorous wink.
“In Thailand, mealtimes are all about lots
of dishes that everyone shares”
